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Herrick Automations

Hi, I'm Samuel.

Custom websites for Central Virginia small businesses.

Easy to find, easy to trust, easy to contact. No agency overhead, no Squarespace template, no surprises.

Built and launched: Sealston Automotive · Norma Jean Towing · Southern Auto Body & Classics

  • W&M MBA
  • Sites live in 2–4 weeks
  • Serving Central Virginia
  • Flat, published pricing

How this is different

An honest builder, not an agency.

Transparent process

Five steps, three approval gates. You see the wireframe, then the unstyled prototype, then the full design. No big reveals at the end, no surprises.

Direct access, fast response

You work directly with me. One business day response, no account managers, no hand-offs. Email me, I handle it.

Ongoing support included

Every build comes with monthly support. Small changes, copy updates, new photos, added services. Email me, I do it. No nickel-and-diming.

Free · no obligation · 2 minutes

Free missed-lead checkup.

I review your website, phone path, contact forms, and Google listing. You get a short written fix list in plain English — what to address first and why.

Takes me about 20 minutes. You get a written summary of what's costing you leads and what to fix first.

What the checkup covers

  • Your website

    Is it easy to find, easy to trust, and easy to contact from? Or are visitors bouncing before they reach out?

  • Your phone path

    What happens when someone calls and nobody picks up? Missed calls during a job go to whoever answers next.

  • Your contact forms

    Web form submissions that sit in a junk folder for two days lose jobs. Are yours reaching you in real time?

  • Your Google listing

    Hours, photos, service categories, and review count. A thin listing loses to competitors with complete ones.

  • Your trust signals

    Reviews, credentials, and social proof. Visitors decide in seconds whether to call you or the next result.

How we work together

Five steps, no surprises.

  1. 1

    Intake

    You fill out a 15-minute questionnaire about your business.

  2. 2

    Plan

    I synthesize your answers into a project plan covering brand direction, structure, and timeline.

  3. 3

    Wireframe

    I send you a sitemap and rough layout for your approval before any styling work begins.

  4. 4

    Prototype

    I build an unstyled clickable version with real content for you to test on your phone.

  5. 5

    Launch

    Full design, content, SEO, and DNS cutover. We go live on your domain.

Swipe to see all 5 steps →

Most builds run 2-4 weeks from intake to launch.

Real work for real Virginia businesses

Recent builds.

  1. Screenshot of the Sealston Automotive website

    Sealston Automotive

    King George, Virginia

    Full-service auto repair shop. State inspections, diagnostics, and everyday maintenance since 1997.

    • Fresh brand replacing the old NAPA-era site
    • TechNet 24-month / 24,000-mile warranty up front
    • Real reviews from King George drivers
    Visit live site →
  2. Screenshot of the Norma Jean Towing & Transport website

    Norma Jean Towing & Transport

    Fredericksburg, Virginia

    Family-owned 24/7 towing operation. Police contracted, AAA service provider.

    • Custom 1950s retro brand identity
    • 8 hand-illustrated service icons
    • Towbook integration for online scheduling
    Visit live site →
  3. Screenshot of the Southern Auto Body & Classics website

    Southern Auto Body & Classics

    Henrico, Virginia

    Classic car restoration shop. 35+ years of restorations and custom builds.

    • Photo-driven gallery system with before-and-after slider
    • Custom chrome service emblems
    • Americana garage aesthetic
    Visit live site →

Swipe to see more →

No surprises

Flat, published pricing.

One-time build

$2,000

Full custom website. Copywriting, design, hosting setup, and SEO included. 50% on signed contract, 50% on launch.

Keeps your site alive

Hosting + support

$100/mo

Or $1,100 annually (one month free). Includes hosting and unlimited small changes, within reason.

One-year minimum. Cancel anytime after year one.

Got a small business that needs a real website?

Let's build something good together.

Call me, or start with the free checkup and I'll tell you exactly what your business needs. No commitment, no auto-billing, no spam follow-ups.

Call SamFree 2-min checkup