Skip to content

Hi, I'm Samuel.

Custom websites for Central Virginia small businesses.

Built by a real human, AI-assisted, with a transparent five-step process. No agency overhead, no Squarespace template, no surprises.

  • W&M MBA
  • AI-native since 2023
  • Serving Central Virginia
  • Transparent 5-step process

How this is different.

An honest builder, not an agency.

Transparent process

Five steps, three approval gates. You see the wireframe, then the unstyled prototype, then the full design. No big reveals at the end, no surprises.

AI-native execution

I've been using every major AI tool since I started my MBA at William & Mary in 2023. Faster turnaround, lower cost to you, real human in the loop the whole way.

Ongoing support included

Every build comes with monthly support. Small changes, copy updates, new photos, added services. Email me, I do it. No nickel-and-diming.

How we work together.

Five steps, no surprises.

  1. 1

    Intake

    You fill out a 15-minute questionnaire about your business.

  2. 2

    Plan

    I synthesize your answers into a project plan covering brand direction, structure, and timeline.

  3. 3

    Wireframe

    I send you a sitemap and rough layout for your approval before any styling work begins.

  4. 4

    Prototype

    I build an unstyled clickable version with real content for you to test on your phone.

  5. 5

    Launch

    Full design, content, SEO, and DNS cutover. We go live on your domain.

Swipe to see all 5 steps →

Most builds run 2-4 weeks from intake to launch.

Real work for real Virginia businesses.

Recent builds.

  1. Screenshot of the Norma Jean Towing & Transport website

    Norma Jean Towing & Transport

    Fredericksburg, Virginia

    Family-owned 24/7 towing operation. Police contracted, AAA service provider.

    • Custom 1950s retro brand identity
    • 8 hand-illustrated service icons
    • Towbook integration for online scheduling
    Visit live site →
  2. Screenshot of the Southern Auto Body & Classics website

    Southern Auto Body & Classics

    Henrico, Virginia

    Classic car restoration shop. 35+ years of restorations and custom builds.

    • Photo-driven gallery system with before-and-after slider
    • Custom chrome service emblems
    • Americana garage aesthetic
    Visit live site →

Swipe to see more →

No surprises.

Pricing.

One-time build

$2,000

Full custom website. Copywriting, design, hosting setup, and SEO included. 50% on signed contract, 50% on launch.

Hosting + support

$100/mo

Or $1,100 annually (one month free). Includes hosting and unlimited small changes, within reason.

One-year minimum. Cancel anytime after year one.

Got a small business that needs a real website?

Let's build something good together.

Fill out the intake form when you're ready. Takes about fifteen minutes. No commitment, no auto-billing, no spam follow-ups.